Principles of Marketing / Philip Kotler...[et.al]

Contributor(s):

Armstrong, Gary [Co-Author]
Balasubramanian, Sridhar [Co-Author]
Agnihotri, Prafulla Y [Co-Author]

Publication details: Noida: Pearson, 2023.Edition: 19thDescription: i-xxiv ; 736 pISBN:

9789357055215

Subject(s):

Marketing Management
Consumer Behavior
Marketing Strategy
Sales and Distribution

DDC classification:

658.8 KOT-P

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Library, SPAB	658.8 KOT-P (Browse shelf(Opens below))	Available		011383

Total holds: 0

This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing.

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