Principles of Marketing /
Principles of Marketing /
Philip Kotler...[et.al]
- 19th
- Noida: Pearson, 2023.
- i-xxiv ; 736 p.
This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing.
9789357055215
Marketing Management
Consumer Behavior
Marketing Strategy
Sales and Distribution
658.8 / KOT-P
This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing.
9789357055215
Marketing Management
Consumer Behavior
Marketing Strategy
Sales and Distribution
658.8 / KOT-P