Sketching : product design presentation / by Koos Eissen and Roselien Steur

By:

Eissen, Koos

Contributor(s):

Steur, Roselien

Material type: Text

TextLanguage: English Publication details: Amsterdam : BIS, 2014.Description: 199 p. : col. illISBN:

9789063693299

Subject(s):

DDC classification:

745.2 EIS-S

Contents:

Contents : 1. Your reptilian brain -- 2. Design communication and Gestalt principles -- 3. Visual semantics -- 4. Visual rhetoric in design communication -- 5. Hoilistic approach to perception.

Summary: For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch to present projects to clients and production companies. All these goals require different sketching techniques, which will be even more effective if you understand how people view your sketches and how you can use your sketches to improve your way of communicating what you want.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Library, SPAB L-1	Non Fiction	745.2 EIS-S (Browse shelf(Opens below))	Available		010006

Total holds: 0

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Previous	745.2 DES Designing cultures of care /	745.2 DOR-D Design since 1945 /	745.2 DOR-F Frame innovation	745.2 EIS-S Sketching :	745.2 ENC Encountering things:	745.2 EVE-M Moving forward :	745.2 FAI-T 21st century design :	Next

Includes bibliographical references and index.

Contents : 1. Your reptilian brain --
2. Design communication and Gestalt principles --
3. Visual semantics --
4. Visual rhetoric in design communication --
5. Hoilistic approach to perception.

For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch to present projects to clients and production companies. All these goals require different sketching techniques, which will be even more effective if you understand how people view your sketches and how you can use your sketches to improve your way of communicating what you want.

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