Sketching :
Eissen, Koos
Sketching : product design presentation / by Koos Eissen and Roselien Steur - Amsterdam : BIS, 2014. - 199 p. : col. ill.
Includes bibliographical references and index.
Contents : 1. Your reptilian brain --
2. Design communication and Gestalt principles --
3. Visual semantics --
4. Visual rhetoric in design communication --
5. Hoilistic approach to perception.
For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch to present projects to clients and production companies. All these goals require different sketching techniques, which will be even more effective if you understand how people view your sketches and how you can use your sketches to improve your way of communicating what you want.
9789063693299
AR
Product design
Freehand technical sketching
745.2 / EIS-S
Sketching : product design presentation / by Koos Eissen and Roselien Steur - Amsterdam : BIS, 2014. - 199 p. : col. ill.
Includes bibliographical references and index.
Contents : 1. Your reptilian brain --
2. Design communication and Gestalt principles --
3. Visual semantics --
4. Visual rhetoric in design communication --
5. Hoilistic approach to perception.
For designers, sketching is a daily activity that can serve many goals. You can sketch to brainstorm, to find and articulate ideas or to present a project to other designers in your team or people from other departments. And of course you sketch to present projects to clients and production companies. All these goals require different sketching techniques, which will be even more effective if you understand how people view your sketches and how you can use your sketches to improve your way of communicating what you want.
9789063693299
AR
Product design
Freehand technical sketching
745.2 / EIS-S