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| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
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Library, SPAB | 658.8 KOT-P (Browse shelf(Opens below)) | Available | 011383 |
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| 658.7 GLO Global logistics: | 658.7 MAN-G Global logistics and supply chain management / | 658.70286 GRE Green logistics: | 658.8 KOT-P Principles of Marketing / | 658.81 MAN-G Greatest salesman in the world: transform your life and find true fulfillment with the priceless wisdom of ten ancient scrolls revealed within / | 658.812 PEN-D Designing the invisible: | 658.827 BUS-L Lean branding: Creating dynamic brands to generate conversion / |
This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing.
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