Designer's Art/ Paul Rand

By:

Rand, Paul

Publication details: Princeton Architectural Press, 2016. New York;Description: 248 pISBN:

9781616894863

Subject(s):

DDC classification:

741.60924 RAN-P

Contents:

Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.

Summary: Paul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art.

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Holdings
Item type	Current library	Call number	Status	Notes	Barcode
Books	Library, SPAB L-1	741.60924 RAN-P (Browse shelf(Opens below))	Available	Rec. by Saurabh Tewari	011144

Total holds: 0

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Previous	741.60904 GRA Graphic design history /	741.60904 MEG-M Meggs' history of graphic design /	741.6092 HAL-S Sagmeister: Made you look/	741.60924 RAN-P Designer's Art/	741.609730904 WAR-C Colossal design /	741.674 LUP-H How posters work.	741.952 CHI-S Sketches from Japan /	Next

Art for art's sake --
The beautiful and the useful --
The designer's problem --
The symbol in visual communication --
Versatility of the symbol --
The trademark --
Seeing stripes --
Imagination and the image --
Integrating form and content --
Ideas about ideas --
The meaning of repetition --
The role of humor --
The rebus and the visual pun --
Collage and montage --
Yesterday and today --
Typographic form and expression --
About legibility --
The good old "neue typografie" --
Design and the play instinct --
Black black black --
The art of the package: tomorrow and yesterday --
The third dimension --
The complexity of color --
Word pictures --
The lesson of Cézanne --
Politics of design --
Integrity and invention.

Paul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art.

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