Designer's Art/ (Record no. 10384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01669 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200122201051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200121b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781616894863 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SPAB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.60924 |
| Item number | RAN-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rand, Paul |
| 9 (RLIN) | 13426 |
| 245 ## - TITLE STATEMENT | |
| Title | Designer's Art/ |
| Statement of responsibility, etc | Paul Rand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Princeton Architectural Press, |
| Date of publication, distribution, etc | 2016. |
| Place of publication, distribution, etc | New York; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 248 p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Art for art's sake --<br/>The beautiful and the useful --<br/>The designer's problem --<br/>The symbol in visual communication --<br/>Versatility of the symbol --<br/>The trademark --<br/>Seeing stripes --<br/>Imagination and the image --<br/>Integrating form and content --<br/>Ideas about ideas --<br/>The meaning of repetition --<br/>The role of humor --<br/>The rebus and the visual pun --<br/>Collage and montage --<br/>Yesterday and today --<br/>Typographic form and expression --<br/>About legibility --<br/>The good old "neue typografie" --<br/>Design and the play instinct --<br/>Black black black --<br/>The art of the package: tomorrow and yesterday --<br/>The third dimension --<br/>The complexity of color --<br/>Word pictures --<br/>The lesson of Cézanne --<br/>Politics of design --<br/>Integrity and invention. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Paul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | DES |
| 9 (RLIN) | 25102 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial art. |
| 9 (RLIN) | 25269 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Design. |
| 9 (RLIN) | 25103 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Rand, Paul, -- 1914-1996 -- Critique et interprétation. |
| 9 (RLIN) | 25104 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library, SPAB | Library, SPAB | L-1 | 15/01/2020 | 2580.60 | 1 | 2 | 741.60924 RAN-P | 011144 | 06/07/2021 | 18/02/2020 | 3740.00 | 15/01/2020 | Books | Rec. by Saurabh Tewari |