Lean branding: (Record no. 12076)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00538nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220201151904.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220201b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351108085 |
| Binding type | pbk. |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | BUS-L |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Busche Laura |
| 245 ## - TITLE STATEMENT | |
| Title | Lean branding: |
| Remainder of title | Creating dynamic brands to generate conversion / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Mumbai: |
| Name of publisher | Shroff publishers & Distribution Pvt. Ltd. |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 278 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Non Fiction | Library, SPAB | Library, SPAB | 28/01/2022 | Gifted | 475.00 | 658.827 BUS-L | G000712 | Books | Gifted by Prof. Sonal Tiwari |