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Lean branding: Creating dynamic brands to generate conversion /

Busche Laura

Lean branding: Creating dynamic brands to generate conversion / - Mumbai: Shroff publishers & Distribution Pvt. Ltd. 2014. - 278 p.

ISBN: 9789351108085

Subjects--Topical Terms:
Branding (Marketing)
(Marketing)

Dewey Class. No.: 658.827 / BUS-L

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