000			02211 a2200253 4500
003			OSt
005			20191022155017.0
008			181030b xxu||||| |||| 00| 0 eng d
020			_a9781138648074 _qpbk.
040			_cSPAB
041			_aeng
082			_a745.20688 _bLAL-D
100			_aLalaounis, Sotiris T. _914784
245			_aDesign management : _borganisation and marketing perspectives / _cby Sotiris T. Lalaounis ; foreword by Rachel Cooper
260			_aLondon : _bRoutledge, _c2018.
300			_aix, 254p. : ill.
500			_aInclude bibliographic references and index
505			_aContents : Chapter 1.Introduction : design management & the creative economy --Chapter 2. Design research : framing the design problem & identifying design opportunities -- Chapter 3. Incorporating design thinking into the organisational dna -- Chapter 4. Strategic design management : developing the design strategy -- Chapter 5. Understanding individual & organisational creativity -- Chapter 6. Organising for design innovation : organisational paradoxes & ambidexterity -- Chapter 7. Human experiences & design management -- Chapter 8. Human-centred design: co-creation & design management -- Chapter 9. Design consultancies as professional service firms -- Chapter 10. Conclusion : leading through design
520			_aPlaced at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare.
650			_aDES _914785
690			_aIndustrial design-Management. _912850
700			_aCooper, Rachel _914823 _efwd.
942			_2ddc _cBK
999			_c9849 _d9849