000			01899nam a2200217Ia 4500
005			20191118154331.0
008			160802s9999 xx 000 0 und d
020			_a9788132105763
041			_aeng
082			_a306.0954 _bLOC
100			_aChanda, Ipshita ed. _92148
245			_aLocating cultural change: _btheory, method, process / _cedited by Partha Pratim Basu and Ipshita Chanda
250			_aBasu, Partha Pratim
260			_bSage, _c2011. _aNew Delhi:
300			_ax, 280 P.
505			_aIntroduction : locating cultural change : process and method -- Jassi Jaisi Koi Nahin and makeover of Indian soaps / Abhijit Roy -- Foreign babies/Indian make : outsourcing reproduction in the age of globalization / Modhumita Roy -- Nationalism, television and Indian cricket in global mediascape : where has the local gone? / Manas Ghosh -- Bollywood and the Mumbai underworld : reading Satya in retrospect / Rajdeep Roy -- Translating India today : local cultures, global ambitions and colonial hangovers / Sayantan Dasgupta -- Kya Hum Pehle Kabhi Yahan Aye Hai : returning to look at the "Indian" in Indian cinema through Farah Khan's Om Shanti Om / Ipshita Chanda -- Minority rights in India : a view from the regional press / Partha Pratim Basu -- Medical advertisement : an embodiment of culture / Dalia Chakraborty -- Just for fun : changing notions of social forms of leisure / Nilanjana Gupta and Devlina Gopalan.
520			_aFocuses on the institutionalization of 'local' concerns where the 'local' is the site of ideas and issues, and how these in turn influence us. This book captures the vibrancy of cultural processes through a range of things that are a part of daily life spanning Hindi films, vernacular press, metropolitan club culture, and medical advertisements.
650			_aSocial change _920941
650			_aIndia -- Social conditions. _920942
942			_cBK
999			_c2892 _d2892