000			01014 a2200241 4500
005			20241003153124.0
008			240730b |||||||| |||| 00| 0 eng d
020			_a9789357055215 _qpbk.
082			_a658.8 _bKOT-P
245			_aPrinciples of Marketing / _cPhilip Kotler...[et.al]
250			_a19th
260			_aNoida: _bPearson, _c2023.
300			_ai-xxiv ; 736 p.
500			_aThis edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing.
650			_aMarketing Management _962227
650			_aConsumer Behavior
650			_aMarketing Strategy _962228
650			_aSales and Distribution _962229
700			_aArmstrong, Gary _4Co-Author _962230
700			_aBalasubramanian, Sridhar _4Co-Author _962231
700			_aAgnihotri, Prafulla Y. _4Co-Author _962232
942			_cBK
999			_c15181 _d15181