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100			_aXu, Min _958076
245			_aFrom food to feet: _bAnalysing A Bite of China as food-based destination image/
260			_bSage, _c2020.
300			_aVol 20, issue 2, 2020 ( 145–165 p )
520			_aThis article discusses the reception of the highly popular documentary television series A Bite of China among potential young domestic travellers. It aims to investigate how this series, and similar food- and culture-themed TV programmes, contributes to regional food-based destination images among the aforementioned class of travellers. The analysis of 15 semi-structured interviews with viewers suggests that the documentary can influence and change viewers’ perceptions of regional cuisine as well as local culture. Viewers engage in both cinematic and touristic consumption as they interpret the documentary. Credible food images aid the process of building perceptual images that distinguish a destination from other destinations, which in some cases also inspires viewers to actually visit the related destinations or locations. More particularly, this exploratory study shows how these travellers perceive food-based destination images not as an isolated phenomenon, but as an integral part of a broader place-identity.
700			_aKim, Sangkyun _958077
700			_aReijnders, Stijn _958078
773	0		_012507 _917118 _dLondon: Sage Publication Ltd, _tTourist Studies / _x14687976
856			_uhttps://doi.org/10.1177/1468797619888305
942			_2ddc _cEJR
999			_c14742 _d14742