000			01717nab a2200193 4500
003			OSt
005			20230817104646.0
007			cr aa aaaaa
008			230817b |||||||| |||| 00| 0 eng d
100			_aOgiemwonyi, Osarodion _956898
245			_aConsumption of Green Product as a Means of Expressing Green Behaviour in an Emerging Economy: _bWith the Case Study of Malaysia/
260			_bSage, _c2020.
300			_aVol 11, Issue 2, 2020 ( 297–312 p.).
520			_aThis article examines ‘green products’ as a means of expressing ‘green behaviour’ in an emerging economy. The empirical evidence focused on green awareness, behaviour and green culture as a contributing factor. A self-administered questionnaire was run to collect data from consumers (n = 280) approximately 93 per cent of urbanite in Kuala Lumpur, Malaysia. SmartPLS3.0 was used to analyse the measurement and structural model assessment. Findings suggest that attitude and the green culture had a higher influence on green behaviour. However, the evaluation of green behaviour is not dependent on economic development. Perceived behavioural control (PBC) was found to be insignificant among Malaysian citizens. In particular, awareness interaction between behaviour and culture were insignificant, not sufficient to predict behaviour. The study suggested it is important to educate Malaysian citizens from grassroots about the significance of environmental education and put forward actions to improve green behaviour status and promote green marketing.
700			_aHarun, Amran Bin _956899
773	0		_011205 _917037 _tEnvironment and urbanization Asia
856			_uhttps://doi.org/10.1177/0975425320938538
942			_2ddc _cEJR
999			_c14219 _d14219