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008			221223b |||||||| |||| 00| 0 eng d
020			_a9798658829401
041			_aeng
082			_a745.4 _bBAA-L
100			_aBaars, Jan-Erik _954599
245			_aLeading design: _bhow to build a successful business by design/ _cby Jan-Erik Baars
260			_bDesignfokus: _c2020. _aGermany,
300			_a288p., ill.
500			_a
505			_aWhy Leading Design is needed now! Why design needs to be led A manual for leading design A book for the heart, head and hand 1. Why design? Constant change Organisations in transition Steps of transformation The purpose of a business Good business Aspects of good business Design in business Design in business management Design without leadership 'Chinese whispers' Sandy's lesson Sandy, from a brand perspective Sandy from the designer's point of view What the engineers thought .. What the marketers thought .. What the sales team thought .. The lesson learned Design in a good company Design doing Aspects related to good design thinking Design being Aspects related to good design being Developing design competency Aspects of design development Measureing design maturity Your design doing Your design thinking Your design being Your design maturity Characteristics of design maturity The design slide 2. Design for what? What's a business, really? La Bottega dell' Arte Chez Jacques El Rancho Snack Palace Does the promise fit? Good marketing Fit : the silent design Aspects of good marketing Good customer experiences Elements of a design strategy The design canvas Aspects of the design canvas Developing and maintaining design strategies Market focus : the opportunists Customer focus : the fans Identity focus : the brands Solution focus : the nerds The holistic approach : stable brands How to stay on the 'favourite list'? Aspects of design strategy Developing a design strategy Does everything make sense? Appropriate designers 3. How to design? Good design requires a good brief Good design briefs Aspects related to a good deign brief The design process Discover Define Develop Deliver Leading design processes effectively! Effective design tools Tools for WHO Expressing your personality Your values Knowing your motivation Tools for HOW Creating impact Issuing design principles Tools for WHOM Identifying needs Growing loyalty Tools for WHAT Creating relevant propositions Differentiating effectively Creating coherent experiences Leading design Appendix Resources Thank you Notes Literature Index Name index About the author
520			_aSuccessful companies lead design! It's now or never! When facing the aftermath of the Corona-crisis many companies will consider their options for survival: what can be thrown overboard, what should remain, and be improved in order to stay relevant and attractive when customers return? But how can they decide what goes where? By leading design, from the very beginning. This book provides knowledge and methods needed to strategically position and lead design. Because design is a core competency that must be developed throughout the company, if this competency is present, companies can - like a symphony orchestra - create a performance together that will inspire their customers and make them come back! 'Future leaders will mark this book as the beginning of a new paradigm in management--the 'designed' business
650			_a Creative ability in business _954600
650			_aDesign _953793
650			_aIndustrial design _954503
650			_aDesign (discipline) _954601
650			_aIndustrial design _954503
700			_4ed. _aEasey, Andrea _954602
942			_cBK
999			_c13503 _d13503