| 000 | 01486nab a2200181 4500 | ||
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| 003 | OSt | ||
| 005 | 20221105172435.0 | ||
| 007 | cr aa aaaaa | ||
| 008 | 221010b |||||||| |||| 00| 0 eng d | ||
| 100 |
_aJokela, Salla _953958 |
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| 245 |
_aTransformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’/ _cSalla Jokela |
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| 260 |
_aLondon: _bSage, _c2020. |
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| 300 | _aVol 57, issue 10, 2020 : (2031–2046 p.) | ||
| 520 | _aThere have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki’s recent city branding endeavour in the context of the qualitative transformation of the entrepreneurial city. The article shows how city branding highlights and constitutes the city as an entrepreneurial platform and enabler bound up by the extended entrepreneurialisation of society. | ||
| 773 | 0 |
_08843 _916581 _dLondon Sage Publications Ltd. 1964 _tUrban studies _x0042-0980 |
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| 856 | _uhttps://doi.org/10.1177/0042098019867073 | ||
| 942 |
_2ddc _cART |
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_c13341 _d13341 |
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