000			03151 a2200253 4500
003			OSt
005			20200122170519.0
008			200122b xxu||||| |||| 00| 0 eng d
020			_a9781568985817
040			_cSPAB
041			_aeng.
082			_a701.8 _bLEB-V
100			_aLeborg, Christian _925235
245			_aVisual Grammar/ _cChiristian Leborg
260			_bPrinceton Architectural Press, _c2006. _aNew York;
300			_a95 p.
440			_aDesign briefs:Essential text on design _925236
505			_aAbstract -- Abstract Objects -- Point -- Line -- Surface -- Volume -- Dimensions -- Format -- Abstract Structures -- Formal Structures -- Gradation -- Radiation -- Informal structures -- Visual distribution -- Invisible/inactive structures -- Structural skeleton -- Concrete -- Concrete Objects -- Form -- Size -- Color -- Concrete Structures -- Visible structures -- Active structures -- Texture -- Activities -- Repetition -- Frequency/rhythm -- Mirroring -- Mirroring against a volume -- Rotation -- Upscaling/downscaling -- Movement -- Path -- Direction -- Superordinate/subordinate movement -- Displacement -- Direction of displacement -- Relations -- Attraction -- Static -- Symmetry/asymmetry -- Balance -- Groups -- Fine/coarse -- Diffusion -- Direction -- Position -- Space -- Weight -- Amount/dominance -- Neutral -- Background/foreground -- Coordination -- Distance -- Parallel -- Angle -- Negative/positive -- Transparent/opaque -- Tangent -- Overlapping -- Compound -- Subtraction -- Coincidence -- Penetration -- Extrusion -- Influence -- Modification -- Variation -- Glossary -- Bibliography.
520			_a From the Publisher: Life in the image world has made us all voracious, if not always deliberate, consumers of visual messages. Easy access to computer graphic tools has turned many of us into either amateur or professional image producers. But without a basic understanding of visual language, a productive dialogue between producers and consumers of visual communication is impossible. Visual Grammar can help you speak and write about visual objects and their creative potential, and better understand the graphics that bombard you 24/7. It is both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design. Dealing with every imaginable visual concept from abstractions such as dimension, format, and volume; to concrete objects such as form, size, color, and saturation; to activities such as repetition, mirroring, movement, and displacement; to relations such as symmetry, balance, diffusion, direction, and variation this book is an indispensable reference for beginners and seasoned visual thinkers alike. Whether you simply want to familiarize yourself with visual concepts or whether you're an experienced designer looking for new ways to convey your ideas to a client, Visual Grammar is the clear and concise manual that you've been looking for.
650			_aDES _925237
650			_aVisual perception. _910205
650			_aVisual communication in art. _923859
942			_2ddc _cBK
999			_c10394 _d10394