000			01669 a2200241 4500
003			OSt
005			20200122201051.0
008			200121b xxu||||| |||| 00| 0 eng d
020			_a9781616894863
040			_cSPAB
082			_a741.60924 _bRAN-P
100			_aRand, Paul _913426
245			_aDesigner's Art/ _cPaul Rand
260			_bPrinceton Architectural Press, _c2016. _aNew York;
300			_a248 p.
505			_aArt for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old "neue typografie" -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Cézanne -- Politics of design -- Integrity and invention.
520			_aPaul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art.
650			_aDES _925102
650			_aCommercial art. _925269
650			_a Design. _925103
650			_aRand, Paul, -- 1914-1996 -- Critique et interprétation. _925104
942			_2ddc _cBK
999			_c10384 _d10384