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020			_a9780262134729
040			_cSPAB
041			_aeng
082			_a650.1 _bMAE-L
100			_aMaeda,John _925715
245			_aLaws of Simplicity/ _bDesign, technology, business, life _cJohn Maeda
260			_bMIT Press, _c2006. _aCambridge;
300			_aix,100 p.
500			_aTen laws of simplicity for business, technology, and design that teach us how to need less but get more
505			_a Law 1 : Reduce -- Law 2 : Organize -- Law 3 : Time -- Law 4 : Learn -- Law 5 : Differences -- Law 6 : Context -- Law 7 : Emotion -- Law 8 : Trust -- Law 9 : Failure -- Law 10 : The one.
520			_aFinally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design-- guidelines for needing less and actually getting more.<br /><br />Maeda-- a professor in MIT's Media Lab and a world-renowned graphic designer-- explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on. Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products-- how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
650			_aSystems engineering. _925716
650			_aBUSINESS & ECONOMICS -- Careers -- General. _925717
650			_aBUSINESS & ECONOMICS -- Personal Success. _925718
942			_2ddc _cBK
999			_c10382 _d10382