Spulber, Daniel F. <br/><br/>
Global competitive strategy / 
Daniel F. Spulber 
 - Cambridge:  Cambridge University Press,  2011. 
 - xiv, 290 p. 
<br/><br/>Introduction: the global challenge; 1. The global mosaic; 2. Global strategic analysis; 3. Global competitive advantage; 4. Global competitive strategy; 5. Global investment strategy: choosing the best mix of transactions and investment; 6. The global business organization; 7. Lenovo: entering global competition; 8. Cemex: making global markets; 9. Dairy farm: regional retail strategy; 10. Danone: organizing for global competition; Conclusion. 
<br/><br/> Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. 
<br/><br/><label>ISBN: </label>9780521367981 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PL
<br/><br/><label>Dewey Class. No.: </label>658.4012  / SPU-G