Kane, John

Type primer / John Kane - New Jersey: Pearson Prentice Hall, 2011. - x, 230 p.

Basics --
Describing letterforms --
The font --
Describing typefaces --
Measuring type --
Comparing typefaces --
Display typefaces --
Development --
A timeline --
Text typeface classification --
Letters, words, sentences --
Understanding letterforms --
Maintaining x-height --
Form/counterform --
Contrast --
Reinforcing meaning --
Making sentences, finding sense --
Type and color --
English is not Chinese --
Text --
Tracking : kerning and letterspacing --
Formatting text --
Texture --
Typing is not typesetting --
Leading and line length --
Kinds of proportion --
Components of the text page --
Placing text on a page --
Front matter, back matter --
Indicating paragraphs --
Highlighting text --
Headlines within text --
Widows and orphans --
Columnar organization --
Columnar layouts --
Cross-alignment --
Expressing hierarchy --
Tabular matter --
Type as image and information --
Grid systems --
Introduction --
An example --
Components of the grid --
A simple grid --
Grids at large scale --
Creating a grid for text --
Creating a grid for text and images.

A practical introduction to typography, this book analyzes the basic principles and applications of type.

9780205066445


DES
Graphic design (Typography)
Typography
Layout (Printing)

686.22 / KAN-T