Reisinger, Yvette

International tourism: cultures and behavior / by Yvette Reisinger - Burlington: Butterworth-Heinemann/Elsevier, 2009. - xxix, 429p.

pt. 1. International Tourism: The Global Environment --
Ch. 1. Globalization, tourism and culture --
Ch. 2. Cultural diversity --
pt. 2. Cultural Theories and Practices --
Ch. 3. Intercultural theories --
Ch. 4. Cultural practices and tourism impacts on culture --
pt. 3. Culture and Cultural Differences --
Ch. 5. Culture --
Ch. 6. Cultural variability --
Ch. 7. Cultural influences on intercultural communication --
Ch. 8. Cultural influences on social interaction --
Ch. 9. Cultural influences on rules of social interaction --
Ch. 10. Cultural influences on service --
Ch. 11. Cultural influences on ethics --
pt. 4. Tourist Behavior --
Ch. 12. Human behavior: its nature and determinants --
Ch. 13. Consumer buying behavior --
Ch. 14. Cultural influences on tourist buying behavior --
pt. 5. Cross-Cultural Comparison --
Ch. 15. Cultural differences among international societies --
pt. 6. Multicultural Competence --
Ch. 16. Multicultural competence in a global world.

This book provides comprehensive coverage of cross-cultural issues and behavior in tourism, and illustrates how international cultural differences influence travel decision-making --publisher's description.

9780750678971


Tourism

338.4791 / REI-I