TY  - GEN
AU  - Armstrong, Gary 
AU  - Balasubramanian, Sridhar
AU  - Agnihotri, Prafulla Y.
TI  - Principles of Marketing
SN  - 9789357055215
U1  - 658.8 
PY  - 2023///
CY  - Noida
PB  - Pearson
KW  - Marketing Management
KW  - Consumer Behavior
KW  - Marketing Strategy
KW  - Sales and Distribution
N1  - This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing
ER  -