Principles of Marketing / 
Philip Kotler...[et.al] 
 - 19th  
 - Noida:  Pearson,  2023. 
 - i-xxiv ; 736 p. 
<br/><br/> This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to emphasizing the great role that social media and technology play in contemporary marketing. 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management<br/>Consumer Behavior<br/>Marketing Strategy<br/>Sales and Distribution
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-P