TY - SER AU - Parks, Courtney A. AU - Jaskiewicz, Lara J. AU - Dombrowski, Rachael D. AU - Fricke, Hollyanne E. AU - Hortman, Sarah B. AU - Trumbull, Elissa AU - Hesterman, Oran B. AU - Yaroch, Amy L. TI - What Characteristics Define Participants of Michigan’s Healthy Food Incentive Program PY - 2020/// PB - Sage, N2 - To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female (p = .011), not have children (p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact UR - https://doi.org/10.1177/0739456X18772081 ER -