TY  - GEN
AU  - Müller,  Jens 
AU  - Edited by Remington,R. Roger  
TI  - Logo Modernism
SN  - 9783836545303
U1  - 741.6 
PY  - 2015///
CY  - Koln
PB  - Taschen GmbH
KW  - DES
KW  - Logos (Symbols)
KW  - Advertising.
KW  - Trademarks
KW  -  Logotypes -- Ouvrages illustrés
KW  - Commercial art.
N1  - Logo / Jens Müller --
Viva modernism! / R. Roger Remington --
Geometric. Angular ; Arrow ; Basic forms ; Circle ; Case study : Daiei ; Cross ; Dots ; Figurative ; Lines ; Case study: Mexico '68 ; Skewed ; Case study: Fiat ; Round ; Square ; Triangle --
Effect. Cut-off ; Case study : Claude Neon ; Split ; Duplication ; Grid ; Reflection ; Outline ; Overlay ; Positive/negative ; Case study : De Ploeg ; Rotation ; Three-dimensional ; White on black --
Typographic. A to Z ; Case study : Atlas Film ; Opened-up letters ; Case study : London Electricity Board ; Two letters ; Three letters ; Case study : Deutscher Taschenbuch Verlag ; Words --
Profiles. Adrian Frutiger ; Paul Ibou ; Yusaku Kamekura ; Stefan Kanchev ; Burton Kramer ; Paul Rand ; Karol Śliwka ; Anton Stankowski
N2  - 	
"Examine Modernism's distillation in graphic design with this vast collection of approximately 6,000 logos from 1940-1980. Ranging from media outfits to retail giant, airlines to art galleries, these clean, clear logo concepts may be seen as the visual birth of corporate identity"--Jacket
ER  -