TY  - GEN
AU  - Rand, Paul 
TI  - Designer's Art
SN  - 9781616894863
U1  - 741.60924 
PY  - 2016///
CY  - New York
PB  - Princeton Architectural Press
KW  - DES
KW  - Commercial art
KW  -  Design
KW  - Rand, Paul, -- 1914-1996 -- Critique et interprétation
N1  - Art for art's sake --
The beautiful and the useful --
The designer's problem --
The symbol in visual communication --
Versatility of the symbol --
The trademark --
Seeing stripes --
Imagination and the image --
Integrating form and content --
Ideas about ideas --
The meaning of repetition --
The role of humor --
The rebus and the visual pun --
Collage and montage --
Yesterday and today --
Typographic form and expression --
About legibility --
The good old "neue typografie" --
Design and the play instinct --
Black black black --
The art of the package: tomorrow and yesterday --
The third dimension --
The complexity of color --
Word pictures --
The lesson of Cézanne --
Politics of design --
Integrity and invention
N2  - Paul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art
ER  -