Leading design: (Record no. 13503)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03813 a2200265 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221223172255.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221223b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9798658829401 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 745.4 |
| Item number | BAA-L |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Baars, Jan-Erik |
| 245 ## - TITLE STATEMENT | |
| Title | Leading design: |
| Remainder of title | how to build a successful business by design/ |
| Statement of responsibility, etc | by Jan-Erik Baars |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher | Designfokus: |
| Year of publication | 2020. |
| Place of publication | Germany, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 288p., ill. |
| 500 ## - GENERAL NOTE | |
| General note | |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Why Leading Design is needed now!<br/>Why design needs to be led<br/>A manual for leading design<br/>A book for the heart, head and hand<br/>1. Why design?<br/>Constant change<br/>Organisations in transition<br/>Steps of transformation<br/>The purpose of a business<br/>Good business<br/>Aspects of good business<br/>Design in business<br/>Design in business management<br/>Design without leadership<br/>'Chinese whispers'<br/>Sandy's lesson<br/>Sandy, from a brand perspective<br/>Sandy from the designer's point of view<br/>What the engineers thought ..<br/>What the marketers thought ..<br/>What the sales team thought ..<br/>The lesson learned<br/>Design in a good company<br/>Design doing<br/>Aspects related to good design thinking<br/>Design being<br/>Aspects related to good design being<br/>Developing design competency<br/>Aspects of design development<br/>Measureing design maturity<br/>Your design doing<br/>Your design thinking<br/>Your design being<br/>Your design maturity<br/>Characteristics of design maturity<br/>The design slide<br/>2. Design for what?<br/>What's a business, really?<br/>La Bottega dell' Arte<br/>Chez Jacques<br/>El Rancho<br/>Snack Palace<br/>Does the promise fit?<br/>Good marketing<br/>Fit : the silent design<br/>Aspects of good marketing<br/>Good customer experiences<br/>Elements of a design strategy<br/>The design canvas<br/>Aspects of the design canvas<br/>Developing and maintaining design strategies<br/>Market focus : the opportunists<br/>Customer focus : the fans<br/>Identity focus : the brands<br/>Solution focus : the nerds<br/>The holistic approach : stable brands<br/>How to stay on the 'favourite list'?<br/>Aspects of design strategy<br/>Developing a design strategy<br/>Does everything make sense?<br/>Appropriate designers<br/>3. How to design?<br/>Good design requires a good brief<br/>Good design briefs<br/>Aspects related to a good deign brief<br/>The design process<br/>Discover<br/>Define<br/>Develop<br/>Deliver<br/>Leading design processes effectively!<br/>Effective design tools<br/>Tools for WHO<br/>Expressing your personality<br/>Your values<br/>Knowing your motivation<br/>Tools for HOW<br/>Creating impact<br/>Issuing design principles<br/>Tools for WHOM<br/>Identifying needs<br/>Growing loyalty<br/>Tools for WHAT<br/>Creating relevant propositions<br/>Differentiating effectively<br/>Creating coherent experiences<br/>Leading design<br/>Appendix<br/>Resources<br/>Thank you<br/>Notes<br/>Literature<br/>Index<br/>Name index<br/>About the author |
| 520 ## - SUMMARY, ETC. | |
| Abstract, etc | Successful companies lead design! It's now or never! When facing the aftermath of the Corona-crisis many companies will consider their options for survival: what can be thrown overboard, what should remain, and be improved in order to stay relevant and attractive when customers return? But how can they decide what goes where? By leading design, from the very beginning. This book provides knowledge and methods needed to strategically position and lead design. Because design is a core competency that must be developed throughout the company, if this competency is present, companies can - like a symphony orchestra - create a performance together that will inspire their customers and make them come back! 'Future leaders will mark this book as the beginning of a new paradigm in management--the 'designed' business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Creative ability in business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial design |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Design (discipline) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Industrial design |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Relator code | ed. |
| Personal name | Easey, Andrea |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Lost status | Damaged status | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Library, SPAB | Library, SPAB | 22/12/2022 | 24 | 2039.00 | 745.4 BAA-L | 011256 | Books |