Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’/ (Record no. 13341)
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Personal name | Jokela, Salla |
245 ## - TITLE STATEMENT | |
Title | Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’/ |
Statement of responsibility | Salla Jokela |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | London: |
Name of publisher, distributor, etc | Sage, |
Date of publication, distribution, etc | 2020. |
300 ## - PHYSICAL DESCRIPTION | |
Pages | Vol 57, issue 10, 2020 : (2031–2046 p.) |
520 ## - SUMMARY, ETC. | |
Summary, etc | There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki’s recent city branding endeavour in the context of the qualitative transformation of the entrepreneurial city. The article shows how city branding highlights and constitutes the city as an entrepreneurial platform and enabler bound up by the extended entrepreneurialisation of society. |
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Host Biblionumber | 8843 |
Host Itemnumber | 16581 |
Place, publisher, and date of publication | London Sage Publications Ltd. 1964 |
Title | Urban studies |
International Standard Serial Number | 0042-0980 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Uniform Resource Identifier | https://doi.org/10.1177/0042098019867073 |
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Koha item type | Articles |
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