Paid attention : (Record no. 10408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01894 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200423102707.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200423b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749473600 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SPAB |
| 041 ## - LANGUAGE CODE | |
| Language code of sung or spoken text | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | YAK-P |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Yakob, Faris |
| 9 (RLIN) | 27241 |
| 245 ## - TITLE STATEMENT | |
| Title | Paid attention : |
| Remainder of title | Innovative advertising for a digital world |
| Statement of responsibility, etc | Faris Yakob |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Kogan Page, |
| Date of publication, distribution, etc | 2015. |
| Place of publication, distribution, etc | London; |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 200p. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1: Paid Attention: How Much is it Worth?; 1: Logocentrism: What's In a Name?; 2: Attention Deficit Disorders; 2: Uncovering Hidden Persuaders: Why All Market Research is Wrong; 3: Advertising Works in Mysterious Ways: Modern Theories of Communication; 4: Is All Advertising Spam?: Communication Planning in an On Demand World; 5: The Spaces Between: The Vanishing Difference Between Content, Media and Advertising; 3: Attention Arts and Sciences; 6: Do Things, Tell People: How to Behave in a World of Infinite Content; 7: Recombinant Culture: Talent Imitates, Genius Steals; 8: Combination Tools: How to Have Ideas; 9: Advertising for Advertising: Is the Industry Paying Attention?; 10: Integrative Strategy and Social Brands: Be Nice or Leave; 11: Prospection: Planning for the Future We Want; 12: Epilogue: Talkin' About Your Generation; |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>"Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach fewer and fewer people, as audiences consume endless streams of content across different platforms. When you can no longer buy enough attention for advertising to remain efficient -- how do brands respond?Spanning communication theory, |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 9 (RLIN) | 27242 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 27243 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce. |
| 9 (RLIN) | 2857 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non Fiction | Library, SPAB | Library, SPAB | 21/04/2020 | 17 | 1335.17 | 1 | 659.1 YAK-P | 011205 | 05/10/2023 | 18/09/2023 | 1935.03 | 21/04/2020 | Books | Rec. by Saurabh Tewari |