MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01953 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200217192937.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200213b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780241184837 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
SPAB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.575 |
| Item number |
EYA-H |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Eyal, Nir |
| 9 (RLIN) |
25958 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Hooked: |
| Remainder of title |
How to build habit-forming products/ |
| Statement of responsibility, etc |
Nir Eyal with Ryan Hoover |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Penguin Random house, |
| Date of publication, distribution, etc |
2014. |
| Place of publication, distribution, etc |
New Delhi; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x; 246 p. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The habit zone --<br/>Trigger --<br/>Action --<br/>Variable reward --<br/>Investment --<br/>What are you going to do with this? --<br/>Case study: the Bible app --<br/>Habit testing and where to look for habit-forming opportunities. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern unlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive "hook cycles," these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. -- from dust jacket. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
New products. |
| 9 (RLIN) |
25959 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior. |
| 9 (RLIN) |
25960 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers' preferences. |
| 9 (RLIN) |
25961 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS -- Consumer Behavior. |
| 9 (RLIN) |
25962 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS -- Development -- Business Development. |
| 9 (RLIN) |
25963 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
